So Zooppers, get out your laptops and start your creative engines, because Earth Class Mail needs your best ANIMATED instructional videos. Because Earth Class Mail’s prospective customers need to understand the service, we need to drill down on the process of how it works. The video Earth Class Mail is seeking from this contest is intended to be featured as a fixed placement on the front page of the company’s website, so it need’s to have high production values and fully portray how customers use the service. To win the company award, follow these guidelines:

- Your video must include some animation, or be entirely animated, and should clearly and succinctly explain the product and how it puts postal mail online.

- Be instructional and informative first, and creative second.

- Follow the tone of the Earth Class Mail brand: Serious, Secure, Reliable and Efficient

- Your video should stick to the format of Problem, Solution and Benefits.

- Keep in mind your Target Audience: Americans living abroad, frequent travelers, military personnel, snowbirds, businesses that need prestigious big city addresses to give them clout, and anyone else who leads a mobile life and doesn’t have daily access to his/her paper mail.

We know you're up to the challenge of producing a video worthy of being featured on the company’s homepage, and we look forward to seeing your informative and creative videos